Teeing of in Public – oofff PEEING in Public is it a right in DILLI

Teeing off in public – ooppss ‘Peeing’ off in public is more relevant when it comes to Dilli. You may be walking in crowded markets or public places you would always find that ‘MAN’ finding a corner or a wall to ease himself without worrying who is around or the most basic civic cleanliness is at stake. I am sure we men would have done this somewhere sometime without really caring about our surroundings.

Who is to be blamed for this? As citizens have we forgotten the basic need for sanitation and cleanliness in our surroundings?

I think more than blaming the individuals I would blame the local authorities for not having basic sanitation amenities in the vicinity. Delhi being the capital of India I think has the minimal number of public toilets making basic sanitation the most difficult to adhere.

So the result is some random corner on every road or street becomes a convenient place for men to ease themselves. Are we looking towards a better capital that has better malls and no basic civic amenities for local people who make the most of the population?

Is it not one of the very key issues of civic amenities that, we as responsible citizens and the powerful youth of today should stand up for?

How many of us realize the need of such basic sanitation to avoid the often read statements on walls of various streets “ yaha …………….karna mana hai” !!!! or ‘Dekho Gadha …………..kar raha hai’

Suggestions:

Our civic department needs to probably take up the following suggestions

• Build more public toilets for men and women at convenient locations
• Cleanliness to be prime in existing public toilets for all to visit
• Heavy fine or disciplinary action against people using roads or walls as toilets
• Places like Petrol Pumps, convenient stores, parks etc to have toilets

I think its time for citizens to JAAGO to their rights and help make our surroundings a cleaner and greener space to live in.

Do post your suggestions on how we can improve SAADHI DILLI

Corporate Website – a square foot of your image

Big and multi-national corporates have an asset that costs millions per year to manage, which they do not fully understand and whose ROI is impossible to quantify. Yes, it is their corporate website – a square foot of computer screen that has in a decade become a fixture, yet remains the Cinderella of many communications efforts.

Primary change that the web has brought about is the shift of power from sellers to buyers in the markets. This pattern repeats itself across many industry groups. The reason these companies can be highly successful is because they will help reduce the cost of doing business. The web-based market maker brings together a fragmented group of buyers with an equally fragmented group of sellers in selected niche markets. The business model is quite different from the existing direct sales business model prevalent on the web and is the true future of business websites.

But the rush to make webpages more dynamic often meant users were badly served. Simply put, good web development practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written. Some design firms rushing to serve the small, committed minority might find they make a site far less useful to the vast majority who come to a site for a specific purpose. Therefore it is important that before designing a corporate website the following things need to be kept in mind

1. Layout and Composition
2. Color and Texture
3. Typography and Content
4. Imagery and Animation
5. Overall Site Navigation

These elements basically comprises navigation and coherence, visual and content messages the site transmits, efficiency of the contact points and how effectively FAQs are used to divert direct contacts, as well as how a corporate website serves different groups: society, investors, media, job seekers and customers. At a fundamental stage, it is possible to classify corporate Websites by generations. It is not about the concept of Web 2.0, but some companies are in the third or even fourth generation, others are still struggling back in the second.

Previously, websites were mainly built to attract job seekers, then they started to concentrate on investors, and in the last few years they have become the main platform for complex messages about community, social, responsibility, governance and the environment. Many corporates are using their websites to defend their reputations and corporate governance. The best sites have not moved from one generation to another but have shifted their concentration over time. Go through a high-quality site such as ey.com, bp.com or ge.com, and you will find that recruits, investor and corporate responsibility watch-dogs all now get a thoroughly professional service. It may not be possible to measure the ROI, but common sense says that this is rational use of corporate assets.

Corporates wanting to pick up tips can look at the way top performers are stretching the web medium. EY and BP are models of how to make massive websites work like highly flexiblle machines, burnishing the brand and giving all comers an excellent service.

This is where it gets better, the real activity is in using websites to serve customers better. For some companies, of course, this is what the Web has always been about – the IT giants and retailers have slick online retailing machines. Now some less likely players like BP are starting to break down the barriers between the corporate and marketing Web. 

And looking into the future, we predict more growth. The rest of the corporate world needs to keep on its electronic toes as the potential opportunities are limitless